Why Mobile Is Important For Business

Mobile websites make it easier for consumers to analyse the advantages and disadvantages of utilising your services. As mobile device usage continue to rise, convenience and ease of use are the keys to web optimisation. This is achieve by having a responsive web design; that is, a website which is able to be clearly displayed on any device.

A responsive site can make a business incredible; a case study, which illustrated the pre and post numbers for a recruitment website after upgrading to a responsive design, found that desktop-only websites performed considerably worse than their responsive counterparts. The desktop-only site received 98% fewer visits from mobile devices, and 0 conversions were made from mobile visitors. On the other hand, the responsive, mobile friendly site garnered increased enquires by 375%, visitor numbers by 43% and search visibility by 256 percent!

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